The communications specialist works as part of the marketing and communications team in the Office of Undergraduate Admissions to assist in the planning and execution of print and electronic communications and website content. This position serves as one of three writers in the office, ensuring content to many different audiences is accurate, compelling, and within brand standards. As part of a creative team, this role brings creative ideas to write new, revamp, and revise a wide range of printed and online marketing materials.
Reporting to the Director of Marketing & Communications for Admissions, this position will work with the Office of Undergraduate Admissions marketing & communications team, administrators, admissions counselors, and other staff to support communication, recruitment, and yield efforts.
Essential Job Functions:
Serve as a general writer, creating process-driven communications to constituents (prospects and applicants), print publications, email campaigns, and managing changes and updates to all.
Manage all print publications from initiation to completion. Includes leading brainstorming sessions, working with the University's Communications team to coordinate projects and drive towards deadlines. Pieces may include but aren't limited to:
Mailings to all current and future cycle applicants including informational brochures, invitations to recruitment events, etc...
Development of admitted student publications including admitted student packet and supplemental mailings
Write and curate website content, ensuring accuracy and consistent voice, tone, and brand. Also responsible for maintaining all information is current and updated. Includes but is not limited to:
Financial Aid website
Admitted Student website
Update profiles in national periodicals and publications.
Serve as a liaison to the office's technical team.
Participate in planning and brainstorming sessions with office leadership.
Edit own work and the work of others, to include re-writing when necessary.
Fact-checking, grammar-checking, and proofreading, including final approval of proofs to press.
Ensure a consistent look, message, and branding across all office communications.
Bachelor's degree in marketing, communications, or related field required.Two years related experience required, preferably in a writing or marketing role. Four years related experience preferred. Prior experience managing publications and managing website edits in WordPress is preferred. Experience in a higher education setting preferred. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula (18 graduate degree credits may substitute for one year of experience).
Special Knowledge, Skills, or Abilities:
Proficiency in WordPress, Adobe Creative Suite/Cloud, particularly Photoshop, Illustrator, and InDesign highly desired.
Demonstrated knowledge of the print industry desired.
Demonstrated ability to work independently and take initiative in creating new content for the web and publications, while also maintaining a collaborative relationship with other staff and outside vendors.
Demonstrated abilities as a writer are required, conveying complex subject matter to a general audience.
Must have a strong and demonstrated background in writing for multiple audiences.
The candidate must be organized, detail-oriented, and adept at juggling multiple assignments to meet deadlines.
Must work well in a fast-paced environment and be able to manage multiple high-priority assignments and be comfortable collaborating and taking feedback from different constituents across campus.
Understand the importance of effective communications and be eager to fully understand the admissions cycle as well as best marketing practices in higher education.
Communicate well with technical staff and other members of the Office of Undergraduate Admissions team.
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130... years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Baltimore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.